What to Do about Two Core Challenges of Partner Marketing
Selling via a network of channel partners is especially hard, because partners don’t report...
Read More
Make Your Channel Go Vroom Vroom with PRM Software
You must be saying, “What? Is my channel a car?” Well, guess what? In...
Read More
Does Lead Scoring Matter for Lead Management Software?
As we have discussed in earlier articles, lead management software is a form of...
Read More
Building a Run Rate Channel Sales Motion
Building a run rate motion in a direct sales business is tough enough, requiring...
Read More
What is Lead Management Software?
What is lead management software? A simple definition would go something like this: business...
Read More
Leveraging Unutilized Market Development Funds (MDF) to Drive Partner Marketing
“Use the money you already have.” Are you familiar with this age-old piece of...
Read More
Partner Portal and Lead Management: Two Peas in a Pod
For organizations selling through the channel, it is essential to make sure the indirect...
Read More
3 Reasons Why TPMA Software Fails Most of the Time
Over the past decade, many large organizations selling through the channel decided to procure...
Read More
ZINFI Hosts Channel Marketing Concierge Best Practices Webinar with SiriusDecisions Guest Speaker
Learn How to Leverage Channel Marketing Concierge Services to Increase Partner Engagement, Adoption and...
Read More
5 Things You Need in Your Partner Relationship Management Software
Many organizations selling through the channel are now aware of a whole new category...
Read More
Partner Relationship Management
Podcast – Seven Ps of Successful Partner Relationship Management
If you are selling through the channel and wondering how to do more with...
Play
7 Ps of Successful Partner Relationship Management
If you are selling through the channel and wondering how to do more with...
Read More
Best Practices Guidebook
The Zero Trust Imperative: Fortifying Enterprise Security Against AI-Driven ThreatsDownload Guide
PartnerOps Excellence: The Definitive Guide to Scalable SaaS EcosystemsDownload Guide
The Modern Partner Ecosystem Best PracticesDownload Guide
Partner Marketing Reimagined: Strategies for Agile, Insight-Led GrowthDownload Guide
Scaling with PartnerOps Best PraticesDownload Guide
Leading with Partner Programs Best PraticesDownload Guide
The Partner-First Blueprint: Scaling Trust, Intelligence, and Ecosystem GrowthDownload Guide
Unlock Scalable Growth with The Partner Marketing Growth BlueprintDownload Guide
From TikTok to LinkedIn: Social Selling Across the Generational DivideDownload Guide
Scaling Partner Ecosystems: From Enablement to IntelligenceDownload Guide
The Ultimate Guide to Partner Marketing Success Best PracticesDownload Guide
How to Start and Scale Partner Ecosystems Best PracticesDownload Guide
The Evolution of PartnerOps: Past, Present & Future Best PracticesDownload Guide
Mastering Channel Sales: Strategies, Best Practices, and Growth Tactics for 2025Download Guide
Winning with Partner Advisory Councils: Best Practices for Partner Engagement & GrowthDownload Guide
The Future of Partner Ecosystems Best PracticesDownload Guide
The AI Revolution: How Technology and Talent are Shaping the FutureDownload Guide
Top 105 Partner Management Metrics that Matter Best PracticesDownload Guide
