Partner relationship management activities focus on internal channel management optimization and automation to simplify how partners do business with a vendor.
Video – Top 10 Partner Relationship Management Trends to Watch in 2023
The world of partner relationship management is changing rapidly, driven by a number of economic developments, including Covid, the normalization of hybrid work, and jobless growth, but also by a number of related technological innovations. Look for the continued rise in marketplaces, evolving partner ecosystems, a focus on rewarding partner loyalty, an explosion of independent software, and partner-fed versus partner-led activities. This video will explore these trends and five addition technology trends that are changing the PRM landscape.
