Best Practices Articles

Reseller Uses ZINFI Partner Portal to Better Serve Its Small Business Customers and Expand Its Customer Base
ZINFI partner portal “is tailor-made for somebody who is actually working in the field...
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4 Ways to PEPP Your Channel Sales
If your channel sales are flat and you have limited resources to drive fundamental...
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How to Be a Rock Star in the Channel Marketing World
If you think marketing is hard, try channel marketing. Try marketing to and through a group of very important...
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The Paradox of MDF Marketing
Market development fund (MDF) marketing is a major source of activity for organizations selling...
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ZINFI Named Winner in Channel Management for Red Herring Award 2017
Global leader in channel management automation adds a new honor to its growing list...
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Why PRM Is Just a Starting Point
PRM — partner relationship management—focuses primarily on helping organizations selling through the channel to...
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Is Your Channel Sales Motion Choppy?
A well-run channel can produce a consistent sales motion that will not only drive...
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Three Core Focus Areas for Channel Marketing
Channel marketing involves a broad range of activities. While these activities tend to vary...
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ZINFI Named Finalist in Channel Management for Red Herring Award
Leader in Unified Partner Management (UPM) innovation continues its momentum in 2017 Pleasanton, CA...
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5 Factors That Affect Channel Sales
Selling directly is a significant challenge in itself. But consider what happens when you...
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What Partners Look for in a Partner Portal
Today, a partner portal is the primary interface that organizations selling through the channel...
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7 Ways to Drive Channel Marketing via Distribution
Most large organizations selling through a channel rely either on a distributor or a...
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