Best Practices Articles
The Core Capabilities of a Best-In-Class PRM Software Platform – Part 4

The Core Capabilities of a Best-In-Class PRM Software Platform – Part 4

PRM software is a specialized category of enterprise technology designed to automate the end-to-end partner lifecycle, from recruitment and onboarding to lead management and incentives. It functions as a centralized...
Partner Onboarding Best Practices

Partner Onboarding Best Practices

Best Practices Guides. A Guide to Develop an Efficient and Automated Program. Download your COMPLIMENTARY COPY of Partner Onboarding Best Practices today and learn how to develop an efficient, automated...
Thumbnail image for video - Making Market Development Funds Work for You

Video – Making Market Development Funds Work for You

In the context of channel marketing, most market development funds (MDF) programs fail to come close to their potential. Why? Because organizations rarely have a clear structure in place for...
Thumbnail image shows How to use PRM to manage commission payments to your partners

Video – How to use PRM to Manage Commission Payments to Your Partners

Partner relationship management (PRM) software has been around for a while, but it hasn’t been until recently that it has included integrated commission management and payment features. Because there are...
The Core Capabilities of a Best-In-Class PRM Software Platform – Part 3

The Core Capabilities of a Best-In-Class PRM Software Platform – Part 3

A best-in-class Partner Relationship Management (PRM) platform offers advanced capabilities far beyond basic portal administration. These tools empower organizations to fully manage partner sales, marketing, incentives, and community engagement dynamically....
Video thumbnail of 3 Reasons Why You Should Never Use CRM for PRM

Video – 3 Reasons Why You Should Never Use CRM for PRM

Many organizations marketing and selling through the channel try to use their existing customer relationship management (CRM) software to manage their partner base. This is a bad idea. Why? The...
Video thumbnail of Channel Sales Management – 9 Ways to Get Promoted

Video – Channel Sales Management: 9 Ways to Get Promoted

Getting a promotion in the channel sales management domain is not a matter of serendipity. You need to perform and do so consistently. High performers tend to place a high...
ZINFI Launches “Feet on the Street”  Video Podcast Series Featuring Industry Influencer Jay McBain, Chief  Analyst, Channels & Partnerships, Canalys

ZINFI Launches “Feet on the Street” Video Podcast Series Featuring Industry Influencer Jay McBain, Chief Analyst, Channels & Partnerships, Canalys

McBain shares his insights with ZINFI CEO Sugata Sanyal on the topic of Onboarding Partner Ecosystems to Achieve Loyalty Pleasanton, CA — January 11, 2023 – ZINFI Technologies, Inc., a...
The Core Capabilities of a Best-In-Class PRM Software Platform – Part 2

The Core Capabilities of a Best-In-Class PRM Software Platform – Part 2

A best-in-class PRM platform provides advanced tools for analytics, marketing, and sales. These capabilities move beyond basic management to actively drive channel revenue and growth. Understanding these advanced features is...
Onboarding Affiliate Marketing Partners Using Partner Management Software

Video – Onboarding Affiliate Marketing Partners Using Partner Management Software

Partner relationship management (PRM) software is a state-of-the-art platform that can enable seamless management of various partner types, including influencers and affiliate partners. In this video, we will explore what...
The Core Capabilities of a Best-In-Class PRM Software Platform

The Core Capabilities of a Best-In-Class PRM Software Platform

A best-in-class PRM platform provides unified capabilities for comprehensive partner management. It centralizes partner recruitment, enablement, marketing, and sales into a single, cohesive system. This integration drives significant efficiency and...
How to Enhance Collaboration Through Affiliate Marketing Software

How to Enhance Collaboration Through Affiliate Marketing Software

Affiliate marketing software is a vital tool for enhancing collaboration with your partners. It provides a centralized platform for communication, resource sharing, and performance tracking. This technology transforms simple transactional...
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