ZINFI Releases New Complimentary Guidebook on Lead Management Best Practices
Latest Guidebook Demonstrates How Focusing on Best Practices, Deploying Marketing Automation and Using Partner Concierge Services Can Ensure Lead Management Success and Improved ROI
Pleasanton, CA — August 28, 2018 — ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, today announced it is offering a complimentary download of its latest publication on channel marketing automation, the Lead Management Best Practices Guidebook. The new guidebook delivers an inside look into a wide range of lead management best practices and discusses key considerations in selecting and deploying an appropriate partner marketing automation solution to ensure your lead management activities generate maximum return on investment.
The lessons and practices presented in the Lead Management Best Practices Guidebook are based on more than a decade of intensive experience developing and deploying sophisticated channel marketing automation systems, as well as ongoing discussions with ZINFI customers about their evolving challenges and requirements.
The guidebook begins with an introduction and overview of lead management, including discussion of the stages of the lead management lifecycle, inbound marketing techniques, appointment setting, keys to conversion, lead scoring and much more.
The second half of the guidebook focuses on lead management for channel sales, explaining the importance of lead management to the success of channel programs, the crucial role of automation in refining lead management efforts, the key capabilities of state-of-the-art lead management software, and the increasingly important role of mobile applications for managing leads in the channel.
“In today’s digital marketplace, there are virtually unlimited sources of marketing and sales leads. This presents new opportunities, but it also poses new challenges, particularly for organizations that market and sell their solutions through a regional or global network of channel partners,” said Sugata Sanyal, CEO and founder of ZINFI Technologies. “When lead volumes are high, it no longer makes sense to track and nurture leads manually or with a grab bag of discrete tools. Effective lead management requires a systematic approach, careful attention to best practices and an automated lead management system that thoroughly integrates marketing and sales activities. With our Lead Management Best Practices Guidebook, channel professionals and marketers now have an up-to-date resource that clearly explains the most efficient processes for acquiring and managing leads through every stage in the purchase funnel until the sale is closed.”
The complimentary Lead Management Best Practices Guidebook can be downloaded here.
For more information about ZINFI’s Unified Channel Management platform or to download a copy of one of ZINFI’s other best practices guides, please visit www.zinfi.com. Follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog.
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