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Video – 7 Ps of Successful Partner Relationship Management
What are the most important factors in effective partner relationship management? Over the years, we have identified seven Ps that are most crucial to success: product, profitability, placement, programs, promotions,...
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Video – How a Channel Marketing Agency Can Help Build Your Deal Registration Program
Deal registration is a great way for brands to incentivize and reward channel partners for bringing in new business. Channel agencies can help by following a series of structured steps:...
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Video – Five Mistakes to Avoid in Partner Relationship Management Platform
There are plenty of mistakes vendors can make across the channel as they pursue a partner relationship management strategy, but this video focuses on the five most common ones: overdistribution,...
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Video – How Artificial Intelligence Can Improve Partner Enablement
Partner enablement is a critical aspect of any organization that operates through a network of partners, affiliates and influencers. Traditionally, it has included technical training, sales and marketing training, services...
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Video – Why Channel Management Varies around the World
Channel management activities tend to vary considerably from one country or region to another. Have you ever wondered why? In this video we take a detailed look at variations in...
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Video – Must Haves for Through Channel Marketing Automation
Through channel marketing automation (TCMA) is about enabling channel partners to generate leads using marketing assets and a set of marketing tools provided by a vendor or company. This video...
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Video – The Number One Feature for Partner Portal Software
What is the most important feature for partner portal software? Hint: No two partner organizations are exactly alike, and that’s something your software must be able to accommodate across a...
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Video – Why Channel Partners Don’t Use Market Development Funds (MDF)
Have you ever wondered why most partners don’t use market development funds? Our research shows as much as 60% of market development funds are not used each quarter. In this...
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Video – 7 Key Strategies for Fraud Prevention in Affiliate Marketing Management
As the use of affiliate marketing continues to grow, so does the risk of fraudulent activities. Fraud can negatively impact the success of an affiliate marketing management program and ultimately...
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Video – How to Streamline Partner Onboarding Using PRM Software
Onboarding partners in a channel ecosystem can be complex. Onboarding new partners includes activities like contract signing, business planning and training. But you should also have a structure in place...
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Video – How to Create an Integrated Framework for Partner Relationship Management
While the success of a channel program depends on factors like end user value proposition, partner business proposition and overall market growth opportunity, it takes an integrated partner relationship management...
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Video – How to Evaluate Affiliate Marketing Software for Onboarding
An affiliate is an individual or organization that represents your brand as well as your products or services in the marketplace. Before selecting software for onboarding affiliate partners, there are...