Partner relationship management activities focus on internal channel management optimization and automation to simplify how partners do business with a vendor.
Video – 7 Ps of Successful Partner Relationship Management
What are the most important factors in effective partner relationship management? Over the years, we have identified seven Ps that are most crucial to success: product, profitability, placement, programs, promotions, profile and performance. In this video, we discuss each of these factors in detail so you have a logical and sequential foundation for your channel programs and can make sure you are addressing the key drivers for engaged partners and sustained revenues.
