Best Practices Videos

Video – How a Channel Marketing Agency Can Help Build Your Deal Registration Program

Deal registration is a great way for brands to incentivize and reward channel partners for bringing in new business. Channel agencies can help by following a series of structured steps: determine which products will be offered via open vs. closed sales; set up an appropriate commission structure; create incentive structures based on points; provide higher commissions for partners engaged in technical selling and support; link commissions to partner competency and performance; develop a clear communication plan; track performance.