![What is Co-branding?](https://www.zinfi.com/wp-content/uploads/2023/04/Thumbnail-What-Is-Co-Branding.jpg")
Video – What Is Co-Branding?
The subject of this video, co-branding, is a common approach to marketing and selling both consumer products and business solutions. A supermarket flyer is a good example of co-branding aimed...
![Overview of Channel Marketing Automation](https://www.zinfi.com/wp-content/uploads/2023/04/What-Is-Channel-Marketing-Automation-Thumbnail-RAW.jpg")
Video – What Is Channel Marketing Automation?
Most channel marketing professionals have heard of channel marketing automation, but since it is a fairly new area of business process automation, they may not be clear on the details....
![What Is a Best-of-Breed Partner Relationship Management Platform?](https://www.zinfi.com/wp-content/uploads/2023/04/What-Is-a-Best-of-Breed-Partner-Relationship-Management-Platform-Thumbnail-RAW.jpg")
Video – What Is a Best-of-Breed Partner Relationship Management Platform?
What are the core capabilities that any best-of-breed partner relationship management (PRM) platform must have? In this video, we discuss five key phases of the partner management lifecycle that a...
![How to Ramp to Revenue Faster Using Partner Relationship Management (PRM) Software](https://www.zinfi.com/wp-content/uploads/2023/03/How-to-Ramp-to-Revenue-Faster-Using-Partner-Relationship-Management-PRM-Software.jpg")
Video – How to Ramp to Revenue Faster Using Partner Relationship Management
When you are recruiting and onboarding new and existing partners, using manual processes for tasks like partner sign-up, partner onboarding and partner tracking can create frustrating bottlenecks and inefficiencies. In...
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Video – 7 Market Development Funds Programs That Yield Results
Offering market development funds, or MDF, to partner organizations can be a highly effective way for vendors to drive partner engagement and performance. MDF programs play an essential role in...
![Thumbnail of video - Five Stages of Lead Management](https://www.zinfi.com/wp-content/uploads/2023/03/Five-Stages-of-Lead-Management-Thumbnail.jpg")
Video – Five Stages of Lead Management
There is tremendous interest in lead management today. A lead has a specific and limited lifetime, and needs to be nurtured, managed and closed in a deliberate, systematic way. In...
![What is Similar or Different About Using PRM Versus CRM for Partner Management](https://www.zinfi.com/wp-content/uploads/2023/02/What-is-Similar-or-Different-About-Using-PRM-Versus-CRM-for-Partner-Management-Thumbnail.jpg")
Video – What is Similar or Different About Using PRM Versus CRM for Partner Management?
While partner relationship management (PRM) software and customer relationship management (CRM) software are similar architecturally and functionally, there are fundamental differences between the two types of platforms. This video explores...
![Thumbnail image of video titled What is Partner Relationship Management](https://www.zinfi.com/wp-content/uploads/2023/02/What-Is-Partner-Relationship-Management-Thumbnail.jpg")
Video – What Is Partner Relationship Management?
Partner relationship management is a complex discipline that embodies the principles and tactics of managing channel partners. In this video, we demystify that discipline by presenting a comprehensive overview of...
![Thumbnail image of video - What are the challenges of channel management](https://www.zinfi.com/wp-content/uploads/2023/01/Challenges-of-Channel-Management-Thumb-1.jpg")
Video – What are the Challenges of Channel Management?
Channel management is an inherently complex activity that requires vendors to think about different partner types, partner priorities and incentives, the drivers behind partner loyalty, and each partner’s position and...
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Video – Making Market Development Funds Work for You
In the context of channel marketing, most market development funds (MDF) programs fail to come close to their potential. Why? Because organizations rarely have a clear structure in place for...
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Video – How to use PRM to Manage Commission Payments to Your Partners
Partner relationship management (PRM) software has been around for a while, but it hasn’t been until recently that it has included integrated commission management and payment features. Because there are...
![Video thumbnail of 3 Reasons Why You Should Never Use CRM for PRM](https://www.zinfi.com/wp-content/uploads/2023/01/3-Reasons-Why-You-Should-Never-Use-CRM-for-PRM-2.jpg")
Video – 3 Reasons Why You Should Never Use CRM for PRM
Many organizations marketing and selling through the channel try to use their existing customer relationship management (CRM) software to manage their partner base. This is a bad idea. Why? The...