Partner relationship management activities focus on internal channel management optimization and automation to simplify how partners do business with a vendor.
Video – 7 Key Strategies for Fraud Prevention in Affiliate Marketing Management
As the use of affiliate marketing continues to grow, so does the risk of fraudulent activities. Fraud can negatively impact the success of an affiliate marketing management program and ultimately damage a business’s reputation. In this video, we review seven key strategies to prevent fraud, including robust screening, monitoring affiliate activities, using fraud detection tools and techniques, establishing clear contract terms, verifying payments, fostering open communication, and providing training and education to affiliates.
