![Understanding the Basics of Partner Relationship Management](https://www.zinfi.com/wp-content/uploads/2023/10/Thumbnail-Laying-the-Foundation-Understanding-the-Basics-of-PRM.jpg")
Video – Laying the Foundation: Understanding the Basics of Partner Relationship Management
Partner relationship management (PRM) is a strategic approach to managing and optimizing relationships with external business partners. It can help businesses increase sales, improve customer satisfaction, reduce costs, and build...
![CRMs Don’t Work As Partner Relationship Management](https://www.zinfi.com/wp-content/uploads/2023/07/Why-CRMs-Dont-Work-As-Partner-Relationship-Management-Systems-Thumbnail-RAW.jpg")
Video – Why CRMs Don’t Work As Partner Relationship Management Systems
Have you ever been tempted to use a customer relationship management (CRM) system to manage a partner network? This video outlines the primary reasons why using a CRM for partner...
![7 Ps of Successful Partner Relationship Management](https://www.zinfi.com/wp-content/uploads/2023/06/Thumbnail-7-Ps-of-Successful-Partner-Relationship-Management.jpg")
Video – 7 Ps of Successful Partner Relationship Management
What are the most important factors in effective partner relationship management? Over the years, we have identified seven Ps that are most crucial to success: product, profitability, placement, programs, promotions,...
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Video – Five Mistakes to Avoid in Partner Relationship Management Platform
There are plenty of mistakes vendors can make across the channel as they pursue a partner relationship management strategy, but this video focuses on the five most common ones: overdistribution,...
![How to Create an Integrated Framework for Partner Relationship Management](https://www.zinfi.com/wp-content/uploads/2023/05/How-to-Create-an-Integrated-Framework-for-Partner-Relationship-Management-Thumbnail-RAW.jpg")
Video – How to Create an Integrated Framework for Partner Relationship Management
While the success of a channel program depends on factors like end user value proposition, partner business proposition and overall market growth opportunity, it takes an integrated partner relationship management...
![What Is a Best-of-Breed Partner Relationship Management Platform?](https://www.zinfi.com/wp-content/uploads/2023/04/What-Is-a-Best-of-Breed-Partner-Relationship-Management-Platform-Thumbnail-RAW.jpg")
Video – What Is a Best-of-Breed Partner Relationship Management Platform?
What are the core capabilities that any best-of-breed partner relationship management (PRM) platform must have? In this video, we discuss five key phases of the partner management lifecycle that a...
![How to Ramp to Revenue Faster Using Partner Relationship Management (PRM) Software](https://www.zinfi.com/wp-content/uploads/2023/03/How-to-Ramp-to-Revenue-Faster-Using-Partner-Relationship-Management-PRM-Software.jpg")
Video – How to Ramp to Revenue Faster Using Partner Relationship Management
When you are recruiting and onboarding new and existing partners, using manual processes for tasks like partner sign-up, partner onboarding and partner tracking can create frustrating bottlenecks and inefficiencies. In...
![What is Similar or Different About Using PRM Versus CRM for Partner Management](https://www.zinfi.com/wp-content/uploads/2023/02/What-is-Similar-or-Different-About-Using-PRM-Versus-CRM-for-Partner-Management-Thumbnail.jpg")
Video – What is Similar or Different About Using PRM Versus CRM for Partner Management?
While partner relationship management (PRM) software and customer relationship management (CRM) software are similar architecturally and functionally, there are fundamental differences between the two types of platforms. This video explores...
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Video – What Is Partner Relationship Management?
Partner relationship management is a complex discipline that embodies the principles and tactics of managing channel partners. In this video, we demystify that discipline by presenting a comprehensive overview of...
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Video – 3 Reasons Why You Should Never Use CRM for PRM
Many organizations marketing and selling through the channel try to use their existing customer relationship management (CRM) software to manage their partner base. This is a bad idea. Why? The...
![Top 10 Partner Relationship Management Trends to Watch in 2023](https://www.zinfi.com/wp-content/uploads/2022/12/Thumbnail-Top-10-Partner-Relationship-Management-Trends-to-Watch-in-2023-new.jpg")
Video – Top 10 Partner Relationship Management Trends to Watch in 2023
The world of partner relationship management is changing rapidly, driven by a number of economic developments, including Covid, the normalization of hybrid work, and jobless growth, but also by a...