Partner relationship management activities focus on internal channel management optimization and automation to simplify how partners do business with a vendor.
Video – 3 Reasons Why You Should Never Use CRM for PRM
Many organizations marketing and selling through the channel try to use their existing customer relationship management (CRM) software to manage their partner base. This is a bad idea. Why? The cost of using CRM instead of partner relationship management (PRM) software is much higher, it adds complexity to the user and admin experience, and it requires a patchwork of connector applications. In this video, you will learn why purpose-built PRM software is the only to go.
