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Video – What Is Partner Relationship Management?

Partner relationship management is a complex discipline that embodies the principles and tactics of managing channel partners. In this video, we demystify that discipline by presenting a comprehensive overview of the partner journey. The journey begins with recruitment and training, continues with training and enablement, and gathers steam as partners engage with marketing and sales activities and participate in a variety of programs. Purpose-built automation is required to manage the journey effectively and consistently over the long term.