Partner relationship management activities focus on internal channel management optimization and automation to simplify how partners do business with a vendor.
Video – What Is a Best-of-Breed Partner Relationship Management Platform?
What are the core capabilities that any best-of-breed partner relationship management (PRM) platform must have? In this video, we discuss five key phases of the partner management lifecycle that a robust PRM platform can bring together to help your partner program succeed: partner recruitment, partner onboarding, partner training, partner marketing and partner incentives management. Focusing on these five phases in an integrated and unified way will ensure your program is structured, and has clear policies and programs.
