Best Practices Videos

Video – Why CRMs Don’t Work As Partner Relationship Management Systems

Have you ever been tempted to use a customer relationship management (CRM) system to manage a partner network? This video outlines the primary reasons why using a CRM for partner relationship management (PRM) is a bad idea. CRM systems are not designed for channel-specific activities like partner recruiting and profiling, partner engagement, partner enablement and partner management. They also lack functionality for integrated outbound marketing campaigns and programs for market development funds, incentives and rewards.