Partner relationship management activities focus on internal channel management optimization and automation to simplify how partners do business with a vendor.
Video – What is Similar or Different About Using PRM Versus CRM for Partner Management?
While partner relationship management (PRM) software and customer relationship management (CRM) software are similar architecturally and functionally, there are fundamental differences between the two types of platforms. This video explores the similarities as well as the differences in detail, then goes on to explain why relying on a CRM platform to manage a partner network can make PRM more complex and more expensive than it needs to be, and can erode return on investment.
