Audio Podcasts
PRM Software
Podcast – How to Streamline Partner Onboarding Using PRM Software
Onboarding partners in a channel ecosystem can be complex. Onboarding new partners includes activities like contract signing, business planning and training. But one should also have the structure in place...
Partner Relationship Management
Podcast – How to Create an Integrated Framework for Partner Relationship Management
While success of a channel program depends on factors like end user value proposition, partner business proposition and overall market growth opportunity, it takes an integrated partner relationship management (PRM)...
Partner Relationship Management
Podcast – Five Mistakes to Avoid in Partner Relationship Management
There are plenty of mistakes vendors can make across the channel as they pursue a partner relationship management strategy, but this podcast focuses on the five most common ones: overdistribution,...
Video – How to Evaluate Affiliate Marketing Software for Onboarding
An affiliate is an individual or organization that represents your brand as well as your products or services in the marketplace. Before selecting software for onboarding affiliate partners, there are...
How a Marketing Agency Can Thrive as a Channel Marketing Agency
Introduction Marketing agencies are always looking for ways to expand their services and attract new clients. One way to do this is by becoming a channel marketing agency, which means...
Video – What Is Co-Branding?
The subject of this video, co-branding, is a common approach to marketing and selling both consumer products and business solutions. A supermarket flyer is a good example of co-branding aimed...
ZINFI Again Named a “Leader” in the Spring 2023 G2 Grid® Report for Partner Management Software
ZINFI also retains its #1 position among competitors in G2’s real-time rankings for both satisfaction and usability Pleasanton, CA — April 12, 2023 – ZINFI Technologies, Inc., a company leading...
Video – What Is Channel Marketing Automation?
Most channel marketing professionals have heard of channel marketing automation, but since it is a fairly new area of business process automation, they may not be clear on the details....
The Evolution and Future of Affiliate Marketing Software: Empowering Consumers and Businesses Alike
Introduction Affiliate marketing software has become an indispensable tool for businesses, influencers, and consumers alike. As a powerful marketing strategy, it continues to evolve and expand its applications across various...
ZINFI Releases New Complimentary PRM Software Best Practices Guide on the Core Capabilities of Partner Relationship Management
This guide aims to dispel the confusion around selecting PRM software and help individual organizations identify the applications and features most important to them. Download Now Pleasanton, CA — April...
Successful Partner Relationship Management: Points, Trust-building, and Mutual Commitment
Key Components of Successful Partner Relationship Management Partner ecosystems are complex networks of organizations, each with its unique strengths and capabilities. As businesses expand their offerings, partnering with other organizations...
PRM Software Best Practices & Core Capabilities Best Practices
Best Practices Guides. How to Select the Right PRM Software for your Partner Ecosystem. Download your COMPLIMENTARY COPY of PRM Software Best Practices & Core Capabilities Best Practices today and...