Partner relationship management activities focus on internal channel management optimization and automation to simplify how partners do business with a vendor.
The subject of this video, co-branding, is a common approach to marketing and selling both consumer products and business solutions. A supermarket flyer is a good example of co-branding aimed at consumers. In the business segment, co-branding may involve multiple brands working together to present a complete solution to a complex problem. Whatever the context, automation is an essential part of co-branding, making it easier for organizations to guide the prospects through the various stages of the buying journey.
