Best Practices Videos
What Is a Best-of-Breed Partner Relationship Management Platform?

Video – What Is a Best-of-Breed Partner Relationship Management Platform?

What are the core capabilities that any best-of-breed partner relationship management (PRM) platform must have? In this video, we discuss five key phases of the partner management lifecycle that a...

Partner Relationship Management

Podcast – What Is a Best-of-Breed Partner Relationship Management Platform?

Podcast – What Is a Best-of-Breed Partner Relationship Management Platform?

What are the core capabilities that any best-of-breed partner relationship management (PRM) platform must have? In this podcast, we discuss five key phases of the partner management lifecycle that a...

Partner Relationship Management

Podcast – Why CRMs Don’t Work as Partner Relationship Management Systems

Podcast – Why CRMs Don’t Work as Partner Relationship Management Systems

Have you thought of using your customer relationship management (CRM) system to manage your partner network? In this video, we explain why that approach is a bad idea that will...
Channel Marketing Techniques: Driving Partner Incentives through Point Systems

Channel Marketing Techniques: Driving Partner Incentives through Point Systems

Partner incentives are a crucial component of channel marketing programs and are designed to motivate and reward partners for their efforts. These incentives help to drive partner engagement, loyalty, and...
How to Ramp to Revenue Faster Using Partner Relationship Management (PRM) Software

Video – How to Ramp to Revenue Faster Using Partner Relationship Management

When you are recruiting and onboarding new and existing partners, using manual processes for tasks like partner sign-up, partner onboarding and partner tracking can create frustrating bottlenecks and inefficiencies. In...

Partner Relationship Management

Podcast – How to Ramp to Revenue Faster Using PRM Software

Podcast – How to Ramp to Revenue Faster Using PRM Software

When you are recruiting and onboarding new and existing partners, using manual processes for tasks like partner sign-up, partner onboarding and partner tracking can create frustrating bottlenecks and inefficiencies. In...

Lead Management

Podcast – Five (5) Stages of Lead Management

Podcast – Five (5) Stages of Lead Management

There is tremendous interest in lead management today. A lead has a specific and limited lifetime, and needs to be nurtured, managed and closed in a deliberate, systematic way. In...
The Ultimate Guide to Channel Management

The Ultimate Guide to Channel Management

Channel management is the strategic process of working with third-party partners to market and sell your products or services. It involves a comprehensive set of activities to build, maintain, and...
The Importance Of Channel Marketing for Partner Ecosystems

The Importance Of Channel Marketing for Partner Ecosystems

A partner ecosystem is a network of organizations that work together to deliver a complete solution to customers. The companies that collaborate are made up of software vendors, hardware manufacturers,...
What AI means for Channel Management Software – Is it a Hype or Reality?

What AI means for Channel Management Software – Is it a Hype or Reality?

There has been a lot of hype around AI and its potential to transform partner ecosystems and channel management software. While AI does offer many benefits, it is important to...
Vide thumnail of 7 Market Development Funds Programs That Yield Results

Video – 7 Market Development Funds Programs That Yield Results

Offering market development funds, or MDF, to partner organizations can be a highly effective way for vendors to drive partner engagement and performance. MDF programs play an essential role in...
ZINFI Releases New “Feet on the Street” Video Podcast on Channel Management Strategies Featuring Industry Influencer Jay McBain, Chief Analyst, Channels & Partnerships, Canalys

ZINFI Releases New “Feet on the Street” Video Podcast on Channel Management Strategies Featuring Industry Influencer Jay McBain, Chief Analyst, Channels & Partnerships, Canalys

McBain shares his insights with ZINFI CEO Sugata Sanyal on the crucial role of collaboration in new channel management strategies. Feet on the Streets Video Podcast:The Role of Collaboration in...
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