Partner relationship management activities focus on internal channel management optimization and automation to simplify how partners do business with a vendor.
Most channel marketing professionals have heard of channel marketing automation, but since it is a fairly new area of business process automation, they may not be clear on the details. In this video, we first distinguish between the two primary areas of channel marketing: marketing to partners and marketing through partners. We then provide a comprehensive look at the core features of a channel marketing automation platform that make it possible for vendors to thoroughly integrate and streamline both activities.
