NEC Partner TELECO Uses ZINFI Channel Marketing Automation Platform to Rapidly Expand Its Network of Telecommunications Dealerships
Reseller garners 50% open rate and 16% click-through rate on its way to signing up 47 new dealers in just a few weeks to carry NEC solutions
SILICON VALLEY, CA, August 30, 2017 — ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, today announced that its channel marketing automation platform was instrumental in a recent successful initiative by TELECO, a NEC partner, to quickly and dramatically expand its customer base of telecommunications dealers.
TELECO is a technology provider based in Greenville, South Carolina that resells voice systems, video surveillance, data solutions and similar products that connect to an organization’s local area network (LAN). TELECO has been distributing NEC products for 16 years through a nationwide network of dealerships. When Toshiba decided to exit the telecommunications business, TELECO saw an opening to reach out to dealers who had previously carried Toshiba products. TELECO worked with NEC to plan an email marketing campaign targeting a list of dealerships that no longer had Toshiba products to sell.
To execute the campaign, TELECO turned to the NEC partner portal—a key component of the ZINFI channel marketing automation platform. Using the platform’s email marketing tools, TELECO worked with NEC to create a series of emails customized to their target audience. TELECO sent 243 emails distributed across four release dates, generating a 50% open rate and a 16% click-through rate. TELECO quickly signed up 47 new dealers to sell NEC solutions provided by TELECO, and expects to net more dealers in the weeks and months to come.
The ZINFI channel marketing automation tool for email marketing campaigns expedited the process of planning and running the four-part campaign and tracking results. “ZINFI helped me reach a large audience in a very short period of time, with far less effort than I thought we were going to have to put in. We’re very excited about the results, which continue to grow,” said Gary Sarmento, TELECO’s executive VP of sales.
Sarmento found the ZINFI channel marketing automation platform easy to use, but he also praised the efforts of the ZINFI support team in helping TELECO get up to speed on the partner portal very quickly. “One of the things that absolutely impressed us was, when we had a little bit of difficulty or weren’t sure how to do something, the response from the support team at ZINFI was just phenomenal,” he said. “Our impression of ZINFI was nothing but very, very positive.”
ZINFI’s Unified Channel Management (UCM) platform allows a vendor organization selling through the channel to take an integrated approach by aligning channel policies, channel programs, channel people (both internal employees supporting the partner base and employees of external partners), business process automation and channel partners to build a high-performing global channel. This unified approach to channel management requires end-to-end automation of three core sub-processes: partner relationship management (PRM), partner marketing management (PMM) and partner sales management (PSM). ZINFI’s UCM platform provides automated solutions to these key components of channel management.
Recent analyst reports and rankings have recognized ZINFI’s UCM platform as an industry leader unique in its ability to offer discrete channel marketing automation solutions—including partner relationship management, partner marketing management and partner sales management—and fully integrate those solutions in a single platform and user interface.
To read more about the TELECO’s use of ZINFI channel marketing automation tools in this campaign, click here. For more information about ZINFI’s Unified Channel Management Platform, please visit our website at www.zinfi.com. You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog.