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Podcast – Must Haves for Through Channel Marketing Automation noimage

Podcast – Must Haves for Through Channel Marketing Automation

Through channel marketing automation (TCMA) is about enabling channel partners to generate leads using marketing assets and a set of marketing tools provided by a vendor or company. This podcast discusses core TCMA functions, including dynamically managing content, assigning groups and users different levels of access, managing partner profiles, setting up lead generation tools, managing leads and lead distribution, integrating leads with a CRM system, managing market development funds (MDF), and using analytic tools to generate actionable insights.

Must Haves for Through Channel Marketing Automation

 

Best Practices Guidebook

The Modern Partner Ecosystem thumb The Modern Partner Ecosystem Best Practices
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Partner Marketing Reimagined: Strategies for Agile thumb Partner Marketing Reimagined: Strategies for Agile, Insight-Led Growth
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Scaling with PartnerOps Best Pratices Thumbnail Scaling with PartnerOps Best Pratices
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Leading with Partner Programs Best Pratices Thumbnail Leading with Partner Programs Best Pratices
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The Partner-First Blueprint: Scaling Trust, Intelligence, and Ecosystem Growth Thumbnail The Partner-First Blueprint: Scaling Trust, Intelligence, and Ecosystem Growth
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Unlock Scalable Growth with The Partner Marketing Growth Blueprint Thumbnail Unlock Scalable Growth with The Partner Marketing Growth Blueprint
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From TikTok to LinkedIn: Social Selling Across the Generational Divide Thumbnail From TikTok to LinkedIn: Social Selling Across the Generational Divide
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