Podcast – How to Drive Partner Collaboration Using an Affiliate Marketing Tool

Affiliate marketing is playing an increasingly important role in partner ecosystems, and businesses are discovering they need a dedicated tool to manage the complexity of these relationships. In this podcast, we discuss a number of critical areas of collaboration between businesses and affiliate marketers, including marketplaces, onboarding, personalization, promotion, performance, payment, and analytics. An affiliate marketing tool should have robust features to manage these activities to ensure effective collaboration between businesses and their affiliate partners.