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Podcast – Why Channel Partners Don’t Use Market Development Funds (MDF) noimage

Podcast – Why Channel Partners Don’t Use Market Development Funds (MDF)

Have you ever wondered why most partners don’t use market development funds? Our research shows as much as 60% of market development funds are not used each quarter. In this podcast, we look at a number of reasons for this phenomenon, including partners’ short-term focus, lack of digital marketing expertise, insufficient resources and vendors’ failure to provide tools and marketing concierge services. We also discuss four key steps vendors can take to drive usage rates up.

Why Channel Partners Don’t Use Market Development Funds (MDF)

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G2 Summer 2023

ZINFI Consolidates Partner Management Software Leadership Position in G2 Summer 2023 Report

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ZINFI Again Named Leader in Partner Management Software Spring 2023 G2 Grid® Report

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ZINFI Again Named Leader in Partner Management Software G2 Winter 2023 Report

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