Best Practices Articles

NEC Partner TELECO Uses ZINFI Channel Marketing Automation Platform to Rapidly Expand Its Network of Telecommunications Dealerships
Reseller garners 50% open rate and 16% click-through rate on its way to signing...
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How to Increase the Probability of Success for Channel Management Programs
One of the biggest challenges for a vendor in worldwide channel management who rolls...
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ZINFI Wins Silver for Best New Products and Services in the 9th Annual Golden Bridge 2017 Awards®
ZINFI has been awarded the prestigious Silver status in the 2017 Golden Bridge Awards...
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What Is PRM?
In channel management, PRM stands for partner relationship management. (If you want to know...
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ZINFI Hosts B2B Lead Management Best Practices Webinar with SiriusDecisions Guest Speaker
Learn Key Lead Management Issues and State of the Art Lead Management Processes to...
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Marketing to Partners Using Channel Marketing Software
Any organization selling through the channel needs to make sure its partners are aware...
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Why Multi-Touch End User Marketing Doesn’t Work In Channel Marketing
Channel marketing has finally begun to emerge from the dark ages and deploy digital...
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When Channel Sales Is a Bad Idea
A network of channel partners can provide enormous value to an organization seeking to...
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Why Partner Portal Software Must Make Selling Easy
The primary focus of any partner portal software needs to be making selling easy...
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Why a Channel Sales Manager Can Make or Break a Channel
One of the most important roles in an organization selling through the channel is...
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Why Most MDF Marketing Programs Fail
Market development funds (MDF) are a critical source of marketing activity. Most vendors selling...
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Reseller of Water Quality Products Leverages ZINFI Partner Portal to Expand Its Reach into a Vast New Market
Partner Portal Gives Reseller a Powerful New Tool for Distributing Product-Related Information about OEM’s...
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