Channel Management Best Practices for Transacting Partners: Collaboration, Data Sharing, and Mobility
Channel Management is the process of optimizing and automating the engagement, collaboration, and incentives for transacting partners who are focused on the direct buying or selling of a vendor's products...
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Video – Five Stages of Lead Management
There is tremendous interest in lead management today. A lead has a specific and limited lifetime, and needs to be nurtured, managed and closed in a deliberate, systematic way. In...
New Channel Management Strategies for Collaborating with Partner Ecosystems
Effective channel management involves creating strategies to support complex partner ecosystems for mutual growth. It requires moving beyond traditional linear models to embrace dynamic, data-driven collaboration with all partner types....
Unlocking Success: The Key Metrics You Need to Know for Affiliate Marketing Software
Key Metrics from your Affiliate Marketing Software We continue our series on Affiliate Marketing with an introduction to the Key Metrics from your Affiliate Marketing Software. Once you have done...
ZINFI Releases New Complimentary Best Practices Guide on AI-Powered Marketing Strategies
New guidebook offers a broad look at how marketers are unleashing the power of artificial intelligence to bring a more precise, data-driven approach to interactions with prospective customers Download Now...
AI-Powered Marketing Strategies Best Practices
Best Practices Guides. A Guide to Use AI-Powered Tools to Leverage Sources of Value in Customer Data. Download your COMPLIMENTARY COPY of AI-Powered Marketing Strategies Best Practices today and learn...
![What is Similar or Different About Using PRM Versus CRM for Partner Management](https://www.zinfi.com/wp-content/uploads/2023/02/What-is-Similar-or-Different-About-Using-PRM-Versus-CRM-for-Partner-Management-Thumbnail.jpg")
Video – What is Similar or Different About Using PRM Versus CRM for Partner Management?
While partner relationship management (PRM) software and customer relationship management (CRM) software are similar architecturally and functionally, there are fundamental differences between the two types of platforms. This video explores...
ZINFI Releases Latest “Feet on the Street” Video Podcast on Partner Ecosystems, Featuring Larry Walsh
Larry Walsh shares his insights into distributor marketing and partner ecosystems with ZINFI CEO Sugata Sanyal on the topic of Collaborating with Distributors to Build Ecosystems. Feet on the Streets...
Starting an Affiliate Marketing Management Program
Affiliate marketing management programs use a performance-based approach where businesses pay affiliates for each sale or lead they generate through their marketing efforts. In an affiliate marketing management program, affiliates...
![Thumbnail image of video titled What is Partner Relationship Management](https://www.zinfi.com/wp-content/uploads/2023/02/What-Is-Partner-Relationship-Management-Thumbnail.jpg")
Video – What Is Partner Relationship Management?
Partner relationship management is a complex discipline that embodies the principles and tactics of managing channel partners. In this video, we demystify that discipline by presenting a comprehensive overview of...
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Video – What are the Challenges of Channel Management?
Channel management is an inherently complex activity that requires vendors to think about different partner types, partner priorities and incentives, the drivers behind partner loyalty, and each partner’s position and...
ZINFI Releases New Complimentary Best Practices Guide on Partner Onboarding
New guidebook offers a comprehensive overview of Partner Onboarding and provides readers with step-by-step guidance to partner onboarding using channel marketing management software Download Now Pleasanton, CA — January 24,...
