Best Practices Videos

Video – 7 Market Development Funds Programs That Yield Results

Offering market development funds, or MDF, to partner organizations can be a highly effective way for vendors to drive partner engagement and performance. MDF programs play an essential role in partner relationship management, but many organizations struggle to achieve near-term ROI in these programs. In this video, we discuss seven specific program types that have helped vendors increase sales and achieve a healthy return on their investment in MDF activities.