Best Practices Videos

Video – Making Market Development Funds Work for You

In the context of channel marketing, most market development funds (MDF) programs fail to come close to their potential. Why? Because organizations rarely have a clear structure in place for allocating funds, tracking activities and measuring outcomes, and they fail to automate complex processes. In this video, we discuss seven key strategies for making your MDF program more focused and more effective so your organization can earn a higher return on its investment.