Best Practices Videos

Video – Five Stages of Lead Management

There is tremendous interest in lead management today. A lead has a specific and limited lifetime, and needs to be nurtured, managed and closed in a deliberate, systematic way. In this video, we will explore five critical phases in the lead development lifecycle: lead generation, lead distribution, lead nurturing, lead-to-opportunity creation and lead management analytics. You can make this process simpler, more efficient and much more cost-effective by deploying partner marketing management software.