ZINFI Named a Leader in Partner Marketing Automation Platforms Evaluation

Recognized for commitment to AI innovation, and comprehensive partner ecosystem support.

Pleasanton, CA — May 06, 2025 – ZINFI Technologies, Inc., a leader in Unified Partner Management (UPM) solutions, has been named a Leader in The Forrester Wave™: Partner Marketing Automation Platforms, Q2 2025. This prestigious evaluation assessed the eight most significant providers in the Partner Marketing Automation Platform (PMAP) market, a rapidly transforming space critical to scaling and optimizing B2B partner ecosystems.

ZINFI’s Vision Recognized for AI-First Innovation

ZINFI’s UPM platform—comprising six integrated application sets: Onboard, Enable, Market, Sell, Incentivize, and Accelerate—powered by AI-first, modular approach acclerates partner engagement and performance.

ZINFI’s vendor profile in the Forrester report states, “ZINFI’s vision is to redefine partner marketing automation by integrating an AI-first multimodal platform that enhances supplier and partner engagement, efficiency, and ROI. Its continued commitment to its PMAP and AI innovation is reflected in its innovation score. Customers praise ZINFI’s reporting and analytics capabilities, ease of use, and responsive customer service as key differentiators, and some highlighted a positive return on investment. ZINFI is well-suited for B2B companies that are looking for an integrated, unified platform that includes comprehensive partner marketing automation capabilities.”

Sugata Sanyal, founder and CEO of ZINFI Technologies, commented, “We are proud to be recognized as a Leader by Forrester. For us, this acknowledgment validates our commitment to building a future-ready platform that combines the power of AI with flexible, data-driven tools to drive measurable growth for our customers and their partners.”

Strength in Analytics, Usability, and ROI

The report also stated, “ZINFI’s reporting offers prebuilt templates and customizable reports for advanced analytics and measurement against defined KPIs, with tracking, alerts, and AI-driven predictive guidance to increase partner marketing effectiveness.”

Trusted by B2B Ecosystem Leaders

As B2B companies modernize their partner engagement models and expand co-marketing strategies, ZINFI’s Unified Partner Management platform offers a scalable, AI-powered foundation tailored to diverse partner types, GTM routes, and business goals.

To explore how ZINFI can power your partner marketing transformation, visit www.zinfi.com.

Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here.

ZINFI offers its potential customers a 30-day free trial (no credit card required) providing access to its entire Unified Partner Marketing (UPM) automation platform. This will allow any prospective buyers to test-drive its industry-leading channel management applications before making a purchase decision.

Media contact:
Melissa McNeil,
[email protected]

About ZINFI Technologies

ZINFI Technologies, Inc. a company leading the definition and creation of Unified Partner Management (UPM) innovation, enables vendors and their channel partners to achieve profitable growth predictably and rapidly on a worldwide level. Headquartered in Silicon Valley, USA and founded by channel veterans with extensive global channel management experience, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying an easy-to-use, comprehensive and innovative state-of-the-art SaaS Unified Partner Management automation platform that streamlines and manages the entire partner lifecycle. ZINFI provides six core SaaS solution sets: “Onboard, Enable, Market, Sell, Incentivize and Accelerate” with tools and applications that span management of partner relationships, marketing, and incentives with additional tools for affiliate management.

To access more information about ZINFI’s Unified Partner Management platform or to download a copy of ZINFI’s best practices guide on partner relationship management, please visit our website at https://www.zinfi.com/. You can also follow ZINFI Technologies on LinkedIn and the ZINFI Channel Marketing Best Practices blog.