Why Read This Guide?
Partner Relationship Management (PRM) comprises an entire set of complex activities involving partner programs, policies, people and platform, with the ultimate goal of driving partner performance and satisfaction higher. However, in today’s global environment that is no small task. It is essential to have the right policies and programs in place; additionally, it is critical to have the right PRM platform to streamline both internal activities as well as how a company does business with its partners. If your organization is considering a way to transform your business digitally to reach a higher level of performance, then this is a must-read Guidebook.