ZINFI Unified Partner Management (UPM) Named a Leader in G2 Grid® Report for Partner Relationship Management (PRM), Fall 2025

ZINFI’s UPM Platform Recognized for Highest Customer Satisfaction in the Partner Relationship Management (PRM) Category.

Pleasanton, CA — September 30, 2025 – ZINFI Technologies, Inc., a company leading the definition and creation of Unified Partner Management (UPM) solutions, today announced that it has been recognized as a "Leader" in the Fall 2025 G2 Grid® Report for Partner Relationship Management (PRM). This recognition is based on high customer satisfaction scores and a significant market presence.

According to the Fall 2025 G2 Grid® Report for PRM, ZINFI Unified Partner Management (UPM) received the highest satisfaction score among all products in the category. The report is based on a minimum of 10 reviews and ratings gathered by August 12, 2025.

"Our continued recognition as a leader by G2 is a testament to our unwavering commitment to providing the most advanced and comprehensive partner management platform on the market," said Sugata Sanyal, founder and CEO of ZINFI. "Our team is dedicated to innovating and empowering our clients to build strong, profitable relationships with their partners, and this report validates our efforts and the success our customers are achieving."

Key highlights from the Fall 2025 G2 Grid® Report for ZINFI Unified Partner Management (UPM) include:

• Highest Satisfaction Score: ZINFI UPM earned a Satisfaction Score of 97 out of 100.
• Customer Recommendations: 98% of users said they are likely to recommend ZINFI UPM.
• User Ratings: 100% of users rated the platform 4 or 5 stars.
• Product Direction: 94% of users believe ZINFI UPM is headed in the right direction.

In addition, ZINFI UPM received high ratings for its features:

• Individual Portals: 96%.
• Opportunity Management: 95%.
• Action Tracking: 95%.
• Marketing Material Bank: 94%.
• Role-Based Permissions: 94%.

G2's rating methodology uses a unique algorithm to calculate Satisfaction and Market Presence scores based on product reviews from G2 users and data from third parties. Products that are highly rated by G2 users and have a substantial Market Presence score are placed in the "Leader" quadrant.

ZINFI's Unified Partner Management (UPM) platform equips businesses with tools to track sales partners and affiliates, facilitating communication and support. The platform provides a private portal for each partner to access documents, campaign materials, market development funds (MDF), opportunities, and deals.

The complete Fall 2025 G2 Grid® Report for Partner Management Software can be downloaded here.

ZINFI offers its potential customers a 30-day free trial (no credit card required), which provides access to its entire Unified Partner Marketing (UPM) automation platform. This will allow prospective buyers to test-drive its industry-leading channel management applications before purchasing.

Media contact:
Melissa McNeil,
pr@zinfitech.com

About ZINFI Technologies

ZINFI Technologies, Inc. a company leading the definition and creation of Unified Partner Management (UPM) innovation, enables vendors and their channel partners to achieve profitable growth predictably and rapidly on a worldwide level. Headquartered in Silicon Valley, USA and founded by channel veterans with extensive global channel management experience, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying an easy-to-use, comprehensive and innovative state-of-the-art SaaS Unified Partner Management automation platform that streamlines and manages the entire partner lifecycle. ZINFI provides six core SaaS solution sets: “Onboard, Enable, Market, Sell, Incentivize and Accelerate” with tools and applications that span management of partner relationships, marketing, and incentives with additional tools for affiliate management. These solutions enable channel organizations to integrate all partner ecosystem management activities.

To access more information about ZINFI’s Unified Partner Management platform or to download a copy of ZINFI’s best practices guide on partner relationship management, please visit our website at https://www.zinfi.com/. You can also follow ZINFI Technologies on LinkedIn and the ZINFI Channel Marketing Best Practices blog.