Why Read This Guide?
Multi-partner demand generation can be complex, and many organizations fail to run successful programs consistently. Vendors who succeed have a clear strategy and a comprehensive understanding of integrated marketing techniques and campaigns that are closely aligned with partner types and partner competencies. They also have developed an understanding of the core components of an effective automation platform, and are committed to monitoring and learning from key performance metrics.
This guidebook explains everything you need to know about planning and executing multi-partner demand generation programs and achieving positive return on investment.