ZINFI Releases New Complimentary Best Practices Guidebook on Partner Marketing Management
Success of Channel Programs Depends Heavily on Selecting and Implementing the Right Channel Marketing Automation Platform
Pleasanton, CA — March 06, 2018 — ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, today announced the release of its latest guidebook, “Partner Marketing Management Best Practices.” Available via complimentary download, this new guidebook delivers an inside look into the best practices that are essential to successfully selecting and implementing the right partner marketing management platform and solution. The guidebook identifies the key elements of a channel automation platform, as well as critical success factors and best practices for deployment of successful partner marketing programs – both locally and globally.
“Most partners do not have the marketing resources they need to navigate the new digital sales landscape,” said Sugata Sanyal, CEO and founder of ZINFI. ”Channel partners typically rely on vendors to arm them with the marketing campaigns and collateral they will need to survive this world of multi-channel demand generation. This means that vendors have some serious homework to do.”
“To select the right partner marketing management (PMM) solution in today’s marketplace,” said Sanyal, “vendors must have a deep understanding of the tools and capabilities their partners need to successfully launch multi-channel campaigns and tactics. But even that’s not enough: Vendors must also have a complete vision for their partner portal. Partners will need all kinds of help to navigate this new terrain, and the partner portal is their first and only real line of defense. Partners expect all of the answers to be located under one easy login.”
To get a free copy of the “Partner Marketing Management Best Practices” guidebook, please click here.
In a recently released report, SiriusDecisions, a major analyst firm, noted that ZINFI’s partner relationship management (PRM) software platform is well-positioned to address channel globalization, with “the greatest footprint outside of North America of all the pure-play PRM vendors evaluated. In addition, ZINFI’s platform natively supports more languages and currencies than the other platforms.” The report goes on to praise ZINFI’s focus on integration with other channel management automation systems, offering “discrete PRM, CMM and CSM platforms that also can be seamlessly integrated. This positions ZINFI as the only vendor with a native platform across these three core application areas.” The report highlights ZINFI’s “simple, all-inclusive pricing approach which provides a very strong competitive advantage. Other solutions, which charge by license or user, can get very expensive as the supplier’s partner ecosystem grows.” To access the full SiriusDecisions SiriusView report on PRM platforms, click here.
For more information about ZINFI’s Unified Channel Management Platform or to download a copy of one of the best practices guides visit www.zinfi.com. Follow ZINFI Technologies on LinkedIn at https://www.linkedin.com/company/zinfi-technologies, and at the ZINFI Channel Marketing Best Practices blog.
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