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Partner Marketing Management Best Practices

Partner Marketing Management Best Practices:

A Guide to Successful Partner Marketing Efforts

PMM Guidebook

Why Read This Guide?

Navigating the many options and channels needed for successful marketing in this digital age requires an extensive map. As most partner companies do not have in-house marketing teams, most vendors are creating multi-channel campaigns that can be used by their partners to aid their partner’s marketing efforts. Rolling out a global partner marketing management programs require the vendors to be savvy with both channel marketing best practices, but also in the world of software automation.

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Synopsis of Core Sections

Unified Channel Management (UCM) Emphasizes the importance of comprehensive, long-term strategy to tackle the enormous complexity of channel management in a global context, and explores key facets to consider developing a truly unified channel marketing approach.
Channel Marketing Automation Covers various aspects of how Channel Marketing Automation has evolved over the years to where it is going, and what you need to do to empower your country teams to leverage channel marketing automation.
Next Generation Partner Portal This explores the next generation of partner portal and the marketing tactics that will be necessary for you to properly arm your channel partners. Each marketing tactic that has been selected for discussion has shown that it will be an integral part of the marketing landscape in the coming year and beyond.

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  • Comprehensive: ZINFI’s Partner Marketing Management (PMM) comes with a comprehensive set of twelve individual modules, but you can pick and choose what you need. This allows you to start automating your partner marketing activities based on what is relevant for your buyers and partners. The comprehensive nature of ZINFI’s PMM platform leads to a reduction in deployment cost and speeds up time to revenue significantly.
  • Easy-to-Use: Using ZINFI’s Partner Marketing Management (PMM) platform is incredibly intuitive and easy. Both vendors and partners can quickly upload lists and campaign assets to run fully integrated campaigns that are highly effective. This intuitive mode of usage not only drive higher adoption of marketing tactics and tools, but also repeat usage by vendor and partner users.
  • Global: ZINFI’s Partner Marketing Management (PMM) platform is supported not only in multiple languages, but with localized resources in various countries around the world. This localized support drives partner usage, satisfaction, and better results for vendors who are seeking to drive partner enablement globally. ZINFI’s PMM software user interfaces are localized in twenty six different languages, and additional languages can be turned on without any additional costs.