ZINFI Technologies Named a Leader in 2018 Analyst Evaluation of Through-Channel Marketing Automation Platforms
ZINFI recognized for its “wide set of integrated marketing tools” and its potential to be a “formidable player” in multiple industries and segments around the world
Pleasanton, CA — April 25, 2018 — ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, today announced that it has been named a leader in The Forrester Wave™: Through-Channel Marketing Automation, Q2 2018. ZINFI believes that this placement validates its continued leadership in Unified Channel Management (UCM) and highlights its deep expertise in through-channel marketing automation (TCMA).
“At ZINFI, we have had the good fortune to serve industry-leading enterprise clients with thousands of channel partners around the world. At the same time, we also serve smaller enterprises with a much more focused channel,” said Sugata Sanyal, ZINFI’s founder and CEO. “This breadth of experience and our unwavering commitment to collaboration with clients—what we call Customer Linked Innovation & Creation (CLIC)—has allowed us to build a best-in-class through-channel marketing automation (TCMA) solution. We are truly honored to be recognized as a leader by a premier analyst firm like Forrester and look forward to serving our customers around the world by deploying TCMA solutions that offer a significant return on their investment.”
Forrester’s 25-criteria evaluation of through-channel marketing automation platforms identifies the 15 most significant vendors in the marketplace and researches, analyzes and scores them.
The Forrester report notes that “ZINFI’s solution provides robust functionality, modularity, customizations, and is supported by localized concierge services in 14 countries… The solution comes with a wide set of integrated marketing tools such as search, social, syndication, email, event, and microsites that can be put together in a single- or multi-touch campaign. The solution has strong cross-functionality, including the asset eStore, integrated MDF/co-op management, adaptive reporting and business intelligence.” The report goes on to say, “… ZINFI could be a formidable player in multiple industries and segments around the world.”
To access more information about ZINFI’s partner marketing management solution or to download a copy of ZINFI’s best practices guide on partner marketing management, please visit our website at www.zinfi.com. You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog.