Entire ZINFI Unified Partner Management Platform (UPM) Is Available on Channel Management, Salesforce AppExchange, the World’s Leading Enterprise Apps

ZINFI customers can now connect to Salesforce Lightning Ready modules from ZINFI’s Unified Partner Management platform via ZINFI’s UPM SaaS application

Pleasanton, CA, January 18, 2018 – ZINFI Technologies, Inc., a provider of Unified Partner Management (UPM) solutions, announced today the release of its entire Unified Partner Management (UPM) application on the Salesforce AppExchange, empowering businesses to connect with their customers, partners and employees in an entirely new way.

Enterprises that deploy the ZINFI Unified Partner Management SaaS application can now experience unified connectivity and access to all three of ZINFI’s UPM solutions – partner relationship management (PRM), partner marketing management (PMM) and partner sales management (PSM).

Built on the Salesforce Platform, the ZINFI UPM SaaS application is currently available on the AppExchange here.

ZINFI Unified Partner Management (UPM) SaaS Application

The core benefits of the new ZINFI UPM app include:

• A comprehensive application for Partner Relationship Management (PRM)
• An industry-leading application for Partner Marketing Management (PMM)
• An innovative application for Partner Sales Management (PMM)

Comments on the News

“For many of our customers, Salesforce is an indispensable component of their marketing and sales operations,” said Sugata Sanyal, founder and CEO of ZINFI. “Earlier this year, we introduced a connector app for our UPM platform. However, with this new release and approved app, our entire platform has now earned Lightning Ready certification, reflecting our ongoing commitment to continuous innovation. At ZINFI, we listen carefully to customer feedback and constantly improve our products based on their changing requirements.”

“In many organizations, solutions that are purpose-built for managing channel partner relationships are stand-alone technologies incapable of seamlessly exchanging data with one another or with any of the company’s other systems, ” said Stephanie Sissler, Senior Research Director, Channel Sales Strategies at SiriusDecisions. “While most channel-specific solutions have open application programming interfaces (APIs) that make integration feasible, it can be a time-consuming and costly project if your vendor does not have proven integration expertise derived from other successful implementations. At SiriusDecisions, we strongly recommend that buyers challenge vendors to prove integration capabilities before forging a partnership.”

About Salesforce AppExchange

Salesforce AppExchange, the world’s leading enterprise cloud marketplace, empowers companies to sell, service, market and engage in entirely new ways. With more than 4,000 solutions, 5 million customer installs and 70,000 peer reviews, it is the most comprehensive source of cloud, mobile, social, IoT, analytics and artificial intelligence technologies for businesses.

Additional Resources

• Like Salesforce on Facebook: http://www.facebook.com/salesforce
• Follow Salesforce on Twitter: https://twitter.com/salesforce
• Become a fan of ZINFI Technologies, Inc.: https://www.facebook.com/zinfitech/
• Follow ZINFI Technologies, Inc. on Twitter: https://twitter.com/zinfitech

Salesforce, AppExchange and others are among the trademarks of salesforce.com, Inc.

To access more information about ZINFI’s Unified Partner Management platform or to download a copy of ZINFI’s best practices guide on Unified Partner Management, please visit our website at www.zinfi.com. You can also follow ZINFI Technologies on LinkedIn at https://www.linkedin.com/company/zinfi-technologies, and at the ZINFI Channel Marketing Best Practices Blog.

About ZINFI Technologies

ZINFI Technologies, Inc., a company leading the definition and creation of Unified Partner Management (UPM) solutions, enables vendors and their channel partners to seamlessly collaborate in a virtual environment to achieve profitable growth on a global SaaS platform.

Headquartered in Silicon Valley, USA, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying a powerful virtual collaboration platform that has been rated #1 by leading analyst firms for simple to complex enterprise channels.

ZINFI’s state-of-the-art SaaS Unified Partner Management (UPM) automation platform allows brands and their global partner networks to work together remotely throughout the entire partner lifecycle via three core state-of-the-art SaaS applications—partner relationship management, partner marketing management and partner sales management. ZINFI’s UPM is super easy to use and affordably priced, and it comes with a complete set of do-it-yourself tools in multiple languages.

For more information about ZINFI’s Unified Partner Management platform, please visit our website at www.zinfi.com. You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog.