This report by SiriusDecisions validates ZINFI’s ongoing industry leadership and its role in redefining partner relationship management under the broader framework of Unified Channel Management. ZINFI’s unique approach to channel management automation is based on the conviction that, while Partner Relationship Management (PRM) is a very important element of Unified Channel Management, PRM must be integrated with Partner Marketing Management (PMM) and Partner Sales Management (PSM) solutions to successfully address the full spectrum of channel management challenges end to end.
Unified Channel Management Best Practices: A Guide To The Future of The Channel Industry
Partner Marketing Management Best Practices: A Guide to Successful Partner Marketing Efforts
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