Download your COMPLIMENTARY COPY of the Mastering Partner Management Best Practices Guidebook to learn about the promising career opportunities that are emerging in the evolving world of business partnerships and partner ecosystems.
More about our new guidebook, Mastering Partner Management
Partner ecosystems are playing an increasingly central role in global commerce, and partner management has emerged as one of the most challenging and rewarding career paths in today’s business environment. What are the most promising opportunities? What does partner management look like in large corporations and in different industries? What are the primary job roles, and what skills are required to succeed?
The answers to these and many other questions may be found in this comprehensive guide, which is designed to provide timely insight and guidance, both for newcomers to the field as well as channel professionals with years of experience.
Download this Guide to learn:
- The importance of building sound relationships with partners
- The crucial role of technology and AI in partner management
- The role of emotional intelligence in successful partner management
- Compensation in partner management from a global perspective
- The most important skills required for success in the field
Chapters covered in this Mastering Partner Management Best Practices Guide
Partner management is a strategic approach to managing business partnerships. We provide an overview of career paths, the growth of partner ecosystems globally, the role of AI in making partner management more efficient, and the impact of AI on jobs in partner management.
Partner ecosystems play a critical role in the growth and success of large corporations. We explain the typical partner management structure in large enterprises, with a focus on recruitment, field marketing, partner sales, distribution management, partner operation, and legal and finance teams.
This chapter provides an overview of roles in partner management, ranging from partner associate positions and roles like sales, marketing and ecosystem managers to directorships and regional and global VP roles.
Compensation in partner management varies significantly based on the job role, the company’s performance, and the region or country, but it is generally competitive and linked to overall business performance.
The skills required for successful partner management are numerous and diverse, including marketing and sales expertise, knowledge of process automation and management, the ability to manage automation platforms, effective communication and more.
Emotional intelligence is a critical skill for effective partner management, helping professionals navigate challenges and conflicts, lead more effectively, better understand other cultures in a global business environment and perform better in their jobs.
Learn about the impact of AI on partner management, the evolution of roles due to automation, the importance of growth and adaptability, and the exciting opportunities that are emerging.