Best Practices Articles
Must-Haves for Your Partner Portal – Part 2 of 2

Must-Haves for Your Partner Portal – Part 2 of 2

In this hypercompetitive world, the ease-of-use of a vendor’s partner portal plays a huge role in portal utilization. The way in which content is uploaded and managed; responsiveness; user-friendliness of the interface; general accessibility: all have a substantial impact on the partner adoption process.

In the first part of this article we had discussed:

  1. How Localized Experience for global companies could drive portal utilization.
  2. How a Single-Sign-On (SSO) access to partner portal can make it easier for the partners to use the portal easily.
  3. How a Unified Platform increases partner experience and adoption.
  4. How a Mobile Responsive partner portals helps.

The remaining key requirements of a perfect partner portal to improve partner adoption and usage are:

  1. Search Optimized – If you are a vendor with multiple product lines and a large volume of vital content, making that content searchable is incredibly important. While the starting point is that sites need to be mobile responsive and have a unified access, the platform should also allow natural searches across various content categories, e.g., marketing, sales, products, technical, etc.
  2. Role Based – One of the surest ways to drive content access and utilization is follow the mantra ‘less is more’. How can you do that when you have a massive amount of content in your portal? You can substantially reduce it if you tag content by roles, so technical users get to see mostly product and technical related content, while marketing and sales folk tend to see content that is specific for them. If you have a good partner-profiling program in place, you should be able to determine which users should have specific type of content.
  3. Dynamic Content – Can you serve up portal content based on what your partners should see? Even if you have role-based access, you still need a platform that allows you to manage your content dynamically without spending a lot of resources. This is only possible when you have a dynamic content management system.
  4. Portal Training – No matter how localized, full featured and easy to use your platform is, in the end you still need to train your partners how to use your platform. This is a low hanging fruit, yet many vendors end up skipping this step. While there may be tons of content on product and programs, rarely is there enough content on how to use the partner portal. Spending a fraction of your channel budget by building training videos always drives up usage.
  5. Integrated Analytics – Once you have gone through all of these steps, the key is to stay alert to what’s going on in the channel and on the portal, and keep learning. This can only happen when you have embedded and integrated analytics that allow you to know what partners are using, what they are using on your portal, so that you can constantly update, modify and position content appropriately.

We realize that this is a long list of must-haves, and it may be overwhelming for you and your organization to start implementing these changes. The good news, however, is that, there are options available that you can easily deploy step by step, to make these changes happen sequentially over an extended period. ZINFI’s Partner Relationship Management (PRM) and Partner Marketing Management (PMM) applications provide you a state of the art platform with solid performance records from dozens of localized deployments that can address your partner portal needs in a holistic way.

 

Best Practices Guidebook

Partner Ecosystem Management: A Guide to Strategic Tools and Best Practices Thumbnail Partner Ecosystem Management Best Practices
Download Guide

B2B Marketing in the Age of Intelligence Best Practices Thumbnail B2B Marketing in the Age of Intelligence Best Practices
Download Guide

Mastering Co-Selling Best Practices Thumbnail Multi-Partner Co-Selling Best Practices
Download Guide

A Guide to Enhance Channel Sales Efficiency Thumbnail A Guide to Enhance Channel Sales Efficiency
Download Guide

Mastering Affiliate Marketing Thumbnail Mastering Affiliate Marketing Best Practices
Download Guide

The Ultimate Guide to Channel Partner Management Thumbnail The Ultimate Guide to Channel Partner Management
Download Guide

Partner Relationship Management Trends to Watch in 2024 Thumbnail Top 10 Trends in 2024 Partner Relationship Management
Download Guide

Partner Relationship Management Best Practices Thumbnail Building Bridges: Best Practices in PRM
Download Guide

Mastering Channel Marketing: Strategies image Mastering Channel Marketing Best Practices
Download Guide

Digital Marketing Strategy for SaaS Leaders Digital Marketing Strategy for SaaS Leaders
Download Guide

Mastering Partner Management Best Practices img Mastering Partner Management Best Practices
Download Guide

a Unified Partner Ecosystem Management img Maximizing Efficiency and Cost Savings with Partner Ecosystem
Download Guide

AI-Driven Partner Marketing AI-Driven Partner Marketing Best Practices
Download Guide

New Strategies for Channel Management Guide thumb Agency Partners Best Practices
Download Guide

New Strategies for Channel Management Guide thumb New Strategies for Channel Management Best Practices
Download Guide

PRM Software Best Practices & Core Capabilities thumb PRM Software Best Practices & Core Capabilities
Download Guide

AI-Powered Marketing Strategies Best Practices thumb AI-Powered Marketing Strategies Best Practices
Download Guide

Partner Onboarding Best Practices Partner Onboarding Best Practices
Download Guide
All Guidebooks