In today’s world, there are virtually unlimited sources of marketing and sales leads. However, when lead volumes are high it is no longer viable to enter new leads into your CRM or marketing automation system one-by-one and nurture them manually. With careful attention to lead management best practices and an automated lead management system, organizations can quickly master the process of efficiently acquiring and managing leads through all the stages in the purchase funnel until a sale is closed. This guidebook explains everything you need to know about managing leads in the digital marketplace.
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Synopsis of Core Sections
What is lead management? What are the stages in the lead management lifecycle? What capabilities are most important in lead management automation? What are the best ways to generate leads? Does lead scoring matter? Does appointment setting really work? These are just a few of the questions discussed in this comprehensive guidebook.
Lead Management for Channel Sales This section discusses lead management techniques in the context of channel sales and partner marketing, and describes how deploying marketing automation and proven best practices can help channel sales teams achieve significant gains in partner performance and channel program ROI.
Comprehensive: ZINFI’s Partner Marketing Management (PMM) comes with a comprehensive set of twelve individual modules, but you can pick and choose what you need. This allows you to start automating your partner marketing activities based on what is relevant for your buyers and partners. The comprehensive nature of ZINFI’s PMM platform leads to a reduction in deployment cost and speeds up time to revenue significantly.
Easy-to-Use: Using ZINFI’s Partner Marketing Management (PMM) platform is incredibly intuitive and easy. Both vendors and partners can quickly upload lists and campaign assets to run fully integrated campaigns that are highly effective. This intuitive mode of usage not only drive higher adoption of marketing tactics and tools, but also repeat usage by vendor and partner users.
Global: ZINFI’s Partner Marketing Management (PMM) platform is supported not only in multiple languages, but with localized resources in various countries around the world.