Why Read This Guide?
In today’s world, there are virtually unlimited sources of marketing and sales leads. However, when lead volumes are high it is no longer viable to enter new leads into your CRM or marketing automation system one-by-one and nurture them manually. With careful attention to lead management best practices and an automated lead management system, organizations can quickly master the process of efficiently acquiring and managing leads through all the stages in the purchase funnel until a sale is closed. This guidebook explains everything you need to know about managing leads in the digital marketplace.