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Lead Management Best Practices Guidebook

Lead Management Best Practices Guidebook:

A Guide to Acquire and Manage Leads Efficiently


Why Read This Guide?

In today’s world, there are virtually unlimited sources of marketing and sales leads. However, when lead volumes are high it is no longer viable to enter new leads into your CRM or marketing automation system one-by-one and nurture them manually. With careful attention to lead management best practices and an automated lead management system, organizations can quickly master the process of efficiently acquiring and managing leads through all the stages in the purchase funnel until a sale is closed. This guidebook explains everything you need to know about managing leads in the digital marketplace.

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Synopsis of Core Sections

What is lead management? What are the stages in the lead management lifecycle? What capabilities are most important in lead management automation? What are the best ways to generate leads? Does lead scoring matter? Does appointment setting really work? These are just a few of the questions discussed in this comprehensive guidebook.
Lead Management for Channel Sales This section discusses lead management techniques in the context of channel sales and partner marketing, and describes how deploying marketing automation and proven best practices can help channel sales teams achieve significant gains in partner performance and channel program ROI.

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