Why Read This Guide?
Partner Relationship Management (PRM) comprises an entire set of complex activities involving partner programs, policies, people and platform, with the ultimate goal of driving partner performance and satisfaction higher. However, in today’s global environment that is no small task. It is essential to have the right policies and programs in place; additionally, it is critical to have the right PRM platform to streamline both internal activities as well as how a company does business with its partners. If your organization is considering a way to transform your business digitally to reach a higher level of performance, then this is a must-read Guidebook.
One platform, many solutions. ZINFI UCM
Partner Recruitment & Engagement: Making it easy to do business with an organization allows partners to increase performance and loyalty to that specific company, and in return reduces the operational cost and complexity to serve a global channel.
Multi-partner Demand Generation: Enabling partners to run integrated marketing campaigns by leveraging easy to use co-branded assets and tactics can significantly increase an organization’s market access at a significantly lower cost on a global basis.
Partner Sales Performance: Empowering partners’ sales reps to be more effective at closing newly generate leads and opportunities increases an organization’s ability not only to increase market share, but also create a loyal partner base at a global level.