The Search Marketing Management module of ZINFI’s partner marketing management (PMM) platform provides a dynamic linkage between paid ads (e.g., Google AdWords, Facebook, etc.), search networks and marketing campaigns. This module can be used for multi-partner inbound integrated lead generation activities.
With ZINFI’s Search Marketing Management module, your organization can quickly set up defined campaigns for channel partners to generate traffic and enhance visibility via search engines through both paid and unpaid activities. It’s easy to set up ad content and then direct users to the configured landing page URL. In collaboration with Google AdWords, the module helps you select the best matching keywords for displaying ads on search engine results pages. You can also apply granular access management so that campaigns are automatically assigned to appropriate user groups.
The Search Marketing Management module allows channel partners to quickly deploy campaigns set up by your organization with pre-configured content. Partners can select relevant keywords and bid for them in accordance with average costs, which are based on historical data analysis. Channel partners can also define a budget for each campaign they execute and select the country and language they wish to market to. These features help your organization overcome the inherent complexity of localized marketing and do so via a single platform.
The Search Marketing Management module’s reporting tools help your organization efficiently manage the campaign performance of each partner based on real-time analytics. This gives you instant insight into what’s working well, what needs improvement and why. Channel partners can monitor the progress of their ads posted on search engines and quickly make required adjustments based on metrics like CPC, impressions and locations to drive the right traffic, generate qualified leads and build up the sales pipeline.
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