Success Stories
Major Enterprise Turns to ZINFI Teleprospecting Tele-Qualified Leads Services

Major Enterprise Turns to ZINFI Teleprospecting Tele-Qualified Leads Services

When a major cloud computing enterprise was asked to pilot a new lead generation program, they turned to ZINFI teleprospecting services for help

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Challenges

“This is a pilot program, so it was unclear at the start. Some success will be defined by the number of TQLs that came across—ultimately we will track measurement for attribution to the pipeline.
– Demand generation specialist in charge of the campaign.

A large cloud computing company’s demand generation team was looking for help on call scripts and email blast copy. Unfortunately, the company had some trouble moving things forward in the beginning. They experienced several setbacks, including a change of leadership during the initial phase in the campaign. Also, because this was a pilot program, the company did not have clear expectations set for the campaign, and it was relatively undefined. The original intention was to execute an appointment-setting campaign, but under ZINFI’s guidance they ultimately opted to have ZINFI teleprospecting services develop a telequalified lead (TQL) campaign instead.

Solutions

The company chose ZINFI teleprospecting services to execute a TQL generation campaign supported with an email blast. ZINFI responded quickly to accommodate campaign changes and address any miscommunications.

Results

The result was the generation of 78 qualified leads within a month of launch. For future campaigns, ZINFI is working with the company to refine data entry procedures and to provide more context for leads generated that were not on the original calling list so that the sales organization begins with a “warmer lead.

About ZINFI Technologies

ZINFI helps technology providers and their channel partners achieve profitable growth rapidly and affordably by automating channel management processes globally. ZINFI’s Unified Channel Management (UCM) platform enables vendors to drive profitable revenue growth by deploying a set of cloud based modules for partner recruitment, engagement, enablement and management that seamlessly work together by fitting into an existing infrastructure.

Overview

In collaboration with a major cloud computing enterprise, ZINFI teleprospecting services helped launch an outbound email campaign and TQL campaign. The goal was to qualify leads, and build opportunities to extend the sale for interest in products. Because the company’s demand generation team did not have the experience or manpower to execute a teleprospecting campaign themselves, campaign execution and support provided by ZINFI teleprospecting services allowed the company to focus on what they do best—developing a calling campaign to follow up and close business—and leave the execution of the lead qualification campaign to ZINFI.

At a Glance

Challenge

  • Internal difficulty developing strong teleprospecting and email campaign.

Solution

  • Realized value in having ZINFI Teleprospecting Services launch a telequalified leads campaign.

Result

  • Despite undefined goal targets, ZINFI realized 78 leads within one month to prove pilot program value.

Recognitions

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ZINFI Again Named Leader in Partner Management Software G2 Winter 2023 Report

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G2 Fall 2022

ZINFI Consolidates Partner Management Software Leadership Position in G2 Fall 2022 Report

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partner management g2 summer 2022

Previously ZINFI was recognized as a leader in the G2 Summer 2022 Partner Management Software Report

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partner management software g2 spring 2020

ZINFI Platform Named a Leader in G2’s Latest Spring Results for Partner Management Software

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partner relationship management forrester leader q4 2020

Forrester Wave™ Partner Relationship Management Q4 2020: A Guide To The Future Of The Channel Industry

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2020 Evaluation of Through Channel Marketing Automation Platforms

Forrester Wave™ Through-Channel Marketing Automation Q2 2020: Learn why ZINFI is a leader in TCMA

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