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ZINFI Ellipsiz Tele-qualification Success Story

Overview

ZINFI conducted a Tele-qualification campaign for Ellipsiz DSS Pte Ltd in Singapore and iNETest in Malaysia. Ellipsiz was able to generate a Funnel Value of approx. $50,000 by leveraging PMC platform from ZINFI.

Quote

“The current setup for partners is already very easy and convenient as the templates is already out there and we only need to choose the campaign. This really relief a lot from our workload if we to do it by ourselves”
— Anthony Lau, Marketing Manager, Ellipsiz DSS Pte Ltd

Analysis Of Campaign Results

ZINFI created a Sales Funnel value of approx. $50,000 for Ellipsiz DSS Pte Ltd

  • Database was provided by Ellipsiz, out of 4190 contacts we had 6.35% of Opened rate and 4.14% of Click through
  • ZINFI dialed to a database of 924 contacts out of which 12.21% of prospects dialed out were Not Interested
  • Wrong Number was 4.33% of prospects dialed out
  • Database provided was not updated and was quite old as maximum numbers were out of service and lead prospects were had shifted companies, 52% of prospects dialed out belong to this category
  • Call back set out of prospects dialed was 8.1% which had potential to be converted to interested future prospects
  • ZINFI generated 26 Tele-qualification prospects having requirement for Agilent B2900 Power source as well generate requirement for Cross-selling products like Oscilloscope, Multimeter, Power Analyzer and Noise Source
  • Ellipsiz database had a high bounce % i.e. 36% as database was outdated
  • ZINFI identified the need for cross-selling products for major % of database and helped Ellipsiz to identify and streamline their database according to prospect requirements
  • ZINFI helped Ellipsiz to identify their product range over their targeted database and helped them identify that Oscilloscope product is more widely accepted among their database used for this marketing campaign

About Ellipsiz

Ellipsiz is a leading probe card, distribution and service solutions provider serving the semiconductor and electronics manufacturing industries. Headquartered in Singapore and having operations in China, France, India, Japan, Malaysia, New Zealand, Singapore, Taiwan R.O.C., Thailand, U.S.A and Vietnam it is one of leading partner of Keysight Technologies.

About ZINFI Technologies

ZINFI helps technology providers and their channel partners achieve profitable growth rapidly and affordably by automating channel management processes globally. ZINFI’s Unified Channel Management (UCM) platform enables vendors to drive profitable revenue growth by deploying a set of cloud based modules for partner recruitment, engagement, enablement and management that seamlessly work together by fitting into an existing infrastructure.

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    • Experience with leading brands
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    • Strength in delivering world-class multichannel solutions
      We understand the vision
    • Ability to fully integrate solutions
      We build what our clients need to reach their goals
    • Results with a quantifiable track record
      We do what It takes to be successful every day

Goals

  • Identifying potential customers
  • Generate Sales Opportunities
  • Increase Funnel value

Approach

  • Develop a Co-branded Microsite and a HTML based eDM on the campaign theme
  • Email Blast followed by Tele-qualification
  • Ellipsiz field engineers followed up on TQL Leads and identified potential customers based on BANT(Budget, Authority, Need, Timeline) assessment questions

Results

  • Potential customers identified for Agilent B2900 Power source and Cross- Selling products
  • Funnel value generated
  • Sales Cycle reduced
  • Brand Awareness increased

 

At a Glance

Ellipsiz DSS Pte Ltd.

Ellipsiz tele-qualification

zinfi ellipsiz success story

Website : www.ellipsiz.com
Headquarters : Singapore
Sector : Semiconductor & Electronics Manufacturing