Building a channel requires constant engagement with the partner base not just via digital means but also through phone conversations, face to face events and roadshows. Most companies today run pretty lean and do not have additional channel marketing resources available when an extra campaign push is needed to make programs happen. Therefore, an access to a channel marketing organization like ZINFI with global marketing capabilities is critical to make things happen when time is short and budget needs to yield results. Also most companies today tend to focus on their core activities and outsource many that are an extension of their core programs. This is where ZINFI’s Global Marketing Services come in to enable a vendor selling through the channel with specific “Market To” programs and activities.
Business Benefits
Expertise
Marketing is changing fast as digital marketing overtakes old way of doing marketing. You need a trusted partner who have all the necessary competencies at a global level to drive both your Market To and Through campaigns. This is where ZINFI’s Global Marketing Services expertise come in.
Scale
ZINFI’s Global Marketing Services (GMS) platform can enable you to test out programs in one market and then adapt and deploy in other parts of the world rapidly. ZINFI’s world wide presence can significantly enable you to scale your channel marketing programs rapidly across multiple geographies.
Performance
A significant portion of ZINFI’s Global Marketing Services (GMS) are based on pay for performance – providing minimal risks when something doesn’t work. So confident in our global capabilities, that in most cases we commit to a service level agreement delivering both results and piece of mind for you and your partners.
Feature Modules
Let us help you and your partners to get new prospects interested in your solution by using our integrated multi-tactic (email, event, search, social, telemarketing, etc.) campaigns
Outsource your strategic and tactical direct marketing and indirect channel marketing initiatives to us to truly drive results by managing all activities end to end
We can translate your content into multiple languages by using our world-wide translation capabilities (in-house and outsourced) and we can work with your current agencies also
Running a campaign is important but figuring out what works or doesn’t work is even more important and this is where we can bring in our analytical capabilities to help you win
Differentiators
Modular
ZINFI’s Global Marketing Services (GMS) capability come with a modular approach so that you can pick and chose what you need. You can also vary the deployment of these services across different countries around the world based on your organization needs and capabilities. Each of ZINFI’s services are locally priced to be highly competitive so you can be assured that by deploying these world class capabilities you not only have access to state-of-the-art marketing competencies but also are getting highly competitive pricing.
Responsive
Most channel organization moves around the quarterly clock and you need a marketing partner that can move quickly. That’s what we call the speed of digital. ZINFI’s Global Marketing Services (GMS) team members can work with your respective country teams and put together highly customized programs and rapidly execute to deliver results. Our consistently tell us that this is a significant enabler for their channel teams to make things happen on their clock, not ours.
Global
ZINFI’s Global Marketing Services (GMS) are now currently available in twenty six countries, which are delivered from eleven marketing centers around the world. Unlike other channel marketing vendors ZINFI provide engagement at a regional and country level, where it triumph matters. ZINFI’s global presence allows ZINFI constantly stay connected with local marketing needs to adapt the right mix of digital and analog marketing tactics to provide the highest return on marketing investments.
In addition to ‘Market To” activities, companies selling through the channel also need to enable their partners to build pipeline and close deals. Since most channel partners do not have adequate marketing resources, no matter how great the marketing tools and programs that their vendors roll out, in most cases partners are not capable to leverage those to effectively drive results. ZINFI’s marketing concierge can work with a partner and leverage directions, program and content provided by a vendor to drive business results.
By deploying ZINFI’s Global Marketing Services (GMS) capabilities an organization can deploy not only “Market To” activities globally and locally, but also enable their partners to tap into bit-size wallet friendly marketing services to carry out “Market Through” programs. By working with a vendor, ZINFI’s marketing services team can put together custom programs and campaigns across the entire gamut of partner life cycle management.