Building a channel requires constant engagement with the partner base not just via digital means but also through phone conversations, face to face events and roadshows. Most companies today run pretty lean and do not have additional channel marketing resources available when an extra campaign push is needed to make programs happen. Therefore, an access to a channel marketing organization like ZINFI with global marketing capabilities is critical to make things happen when time is short and budget needs to yield results. Also most companies today tend to focus on their core activities and outsource many that are an extension of their core programs. This is where ZINFI’s Global Marketing Services come in to enable a vendor selling through the channel with specific “Market To” programs and activities.
In addition to ‘Market To” activities, companies selling through the channel also need to enable their partners to build pipeline and close deals. Since most channel partners do not have adequate marketing resources, no matter how great the marketing tools and programs that their vendors roll out, in most cases partners are not capable to leverage those to effectively drive results. ZINFI’s marketing concierge can work with a partner and leverage directions, program and content provided by a vendor to drive business results.
By deploying ZINFI’s Global Marketing Services (GMS) capabilities an organization can deploy not only “Market To” activities globally and locally, but also enable their partners to tap into bit-size wallet friendly marketing services to carry out “Market Through” programs. By working with a vendor, ZINFI’s marketing services team can put together custom programs and campaigns across the entire gamut of partner life cycle management.