[morello_section_title_block layout=”text-center” title=”Partner Profiling Services”]
All vendors selling through a channel need to know who their most productive resellers are and why they sell more than the rest of the channel. When a vendor understands the factors driving a partner’s sales productivity, it begins to become possible to drive the productivity of the rest of the channel by focusing on a set of non-performing partners who may not have sold much lately, but certainly have the technical and sales competency to sell more in the future.
ZINFI can carry out a partner profiling campaign from a list of inactive or partially active resellers who may have the potential to sell more. One of the key objectives of this profiling activity could be to determine what actions are needed to help these inactive resellers to become more active and/or increase purchase frequency with a vendor.