Best Practices Videos

Video – 5 Core Partner Relationship Management Best Practices

Effective Partner Relationship Management involves five core practices: understanding your partners' business models and their market position; calculating the optimal number of partners for maximum reach; focusing on tailored training and incentives due to diverse product portfolios; managing partner loyalty by prioritizing their customer relationships; and periodically assessing and potentially eliminating underperforming partners. These practices ensure a strategic, profitable, and mutually beneficial partnership.