Partner relationship management activities focus on internal channel management optimization and automation to simplify how partners do business with a vendor.
Video – The Future of Partner Management: Embracing Change in an AI-Driven Economy
AI is transforming partner management, making it more efficient and effective. Partner manager roles are evolving, with a focus on data-driven decision-making and strategic initiatives. Automation is streamlining processes, but core skills and competencies remain critical. Individual growth and adaptability are crucial for success in this dynamic field. Despite the changes, a career in partner management remains exciting and rewarding.
