Best Practices Videos

Video – Climbing the Ladder in Partner Management: An Overview of Job Roles

Discover the multifaceted world of partner management in this video. From Partner Associates to Global Senior VPs, we explore the diverse roles critical to nurturing business partnerships. Partner associates assist in relationship management, while Sales and Marketing Managers drive sales and brand visibility. Directors shape partnership strategies, and Global Senior VPs orchestrate worldwide success. As AI and PRM systems evolve, the partner management landscape offers exciting opportunities. Understanding these roles is your first step to a thriving career in this dynamic field.