Video – The Structure of Partner Management in Large Corporations: A Cross-Sector Analysis

There is tremendous interest in lead management today. A lead has a specific and limited lifetime and needs to be nurtured, managed, and closed in a deliberate, systematic way. In this video, we will explore five critical phases in the lead development lifecycle: lead generation, lead distribution, lead nurturing, lead-to-opportunity creation, and lead management analytics. You can make this process simpler, more efficient, and much more cost-effective by deploying partner management software.