Partner relationship management activities focus on internal channel management optimization and automation to simplify how partners do business with a vendor.
Video – Partner Marketing: A Transformative Strategy for Business Growth – Part 1
Partner marketing is a strategic collaboration between businesses that offers numerous advantages, including expanded reach, improved brand visibility, reduced costs, shared risks, and fostered innovation. Identifying the right partners is crucial and should be based on alignment with products or services, reputation, and reach. Partner marketing campaigns can be categorized into three types: marketing to partners, marketing with partners, and marketing through partners. ZINFI provides valuable resources to help companies succeed in partner marketing, including blog articles, a comprehensive guide, and contact information.
